Mercedes-Benz announced its decision to start production on the SLS AMG E-CELL hybrid super car with delivery date set sometime in 2013. In screaming fluorescent “AMG lumilectric magno” color, the SLS AMG E-CELL sounds fast to begin with already.

The innovative prototype project by Mercedes-AMG, the performance division of Mercedes-Benz, the E-CELL is also demonstration platform, one which is to meet the “AMG Performance 2015” strategy – to attain social responsibility along with further advancements in performance.